So what happened to Apple, fan-boi?

What indeed. What in-deed.

Yes, I used to be “sponsored by Apple”. This time last year, the list ran to;

  • MacBook Air
  • iPad Pro 10.5
  • Apple Pencil
  • Apple leather sleeve for the above
  • Apple keyboard as per
  • iPhone 7+
  • Apple Watch 3
  • AirPods
  • Apple TV
  • (Think I still had the old iMac too)

Today stands at;

  • Apple TV – and that’s because I binned Sky. We now stream anything and everything that we want over broadband, through the Apple TV.

Now _that’s a U-turn.

  • MacBook Air – is now 15″ Surface Book 2
  • iPad Pro – is now Samsung Galaxy Tab S4
  • iPhone – is now Samsung Galaxy Note 9
  • Apple Watch – is now Bremont Explorer and Motiv ring
  • Airpods – are now Samsung IconX
  • iMac – went to eBay

So why?

I got sick and tired of Apple’s absolute lack of innovation, is one of the three main things. Everything that they do is simple rinse and repeat. And, when they do bring out something “new”(tm), it’s something that has been copied from someone else. There’s absolutely no real innovation any more. (You could argue that the AirPods fall outside those bounds and, if they had reliably stayed in my ears and, if every other person on the planet wasn’t wearing a pair, I might concede that).

The wall around the garden just gets higher and higher. Case in point – and it’s a biggie for me – is that, to the eternal exasperation of my company, I BYOD. Yes, it takes me ages to get to a point where I can work around restrictions so that things are seamless, but I have always been a BYOD person. We are a Microsoft shop and, frankly, Office for Mac is bloody awful. In fact, a lot of business packages for Mac are bloody awful. So much so that it became a hindrance to my productivity.

Stone me they don’t half charge alot for what they sell. And I mean _a lot_!

Add to that the flakiness of iCloud sync, the rabid cult-like mentality of Apple denizens and the inability to interface with anything other than another Apple device and the end result was, know what? Yes, I’ve invested a honking amount of cash in Apple but, it’s now time to cut my losses and fly solo.

Yes, there is an inordinate amount of “Samsung” in the second list – but they’re premium products and will speak to anything (other than Apple). Look at it like this;

  • Surface Book 2. I use this at work, I have the pen and can just take the tablet part into meetings if I want and, when I get home, the thing is powerful enough to plug into a docking station and 34″ 4K HDR screen and play Destiny 2, FarCry 5 etc. as 60fps.
  • Galaxy Tab S4. Does everything that the iPad does (pencil is free, by the way) but happily talks to the Surface, has versions of software that are compatible with day-to-day life, will take a 500Gb memory card to boost storage and costs (even the top of the range that I have) a hell of a lot less than an iPad.
  • Galaxy Note 9. I can write on it! Brilliant. Flying machine, has a funky cover that gives you notifications, has 500Gb built in and will take the above 500Gb card to total a stonking 1Tb of storage – on a phone! Also does all the the above that the Tab does.
  • Bremont. Well, I’ll talk about that in a separate post.
  • Motive. As above.
  • IconX. The AirPods were great – apart from the falling out and being ubiquitous parts. The funky functionality though was totally tied to Apple. Fair enough the IconX functionality is tied to Samsung, but they don’t fall out of my ears.

Add to that lot that the underlying cement holding all the systems together is Google – I know, I know …. evil and all that – and they know a thing or two about integration. So much so that, although we have a bunch of Alexa devices in the house, the thing that I’m listening/watching to in the kitchen whilst I type this, is a Google Home Hub.

Bye-bye Apple.

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